Kingsford Waterbay waterfront tower facade

Kingsford Waterbay

About Kingsford Waterbay

Kingsford Waterbay is the largest private estate on the Kangkar riverfront, 1,157 homes across thirteen blocks of up to 16 storeys on a 27,197 sqm site fronting the Sungei Serangoon. Kingsford Property Development completed it in 2018, and it has traded on the resale market ever since. The pitch is...

Project Details

Project Name
Kingsford Waterbay
Project Type
Condominium
Tenure
99 Years
Expected TOP
2018
Launch Date
Address
50 Upper Serangoon View, Singapore 533893; 52 Upper Serangoon View, Singapore 533892; 54 Upper Serangoon View, Singapore 533891; 56 Upper Serangoon View, Singapore 533890; 58 Upper Serangoon View, Singapore 533889; 60 Upper Serangoon View, Singapore 533888; 62 Upper Serangoon View, Singapore 533887; 64 Upper Serangoon View, Singapore 533886; 66 Upper Serangoon View, Singapore 533885; 68 Upper Serangoon View, Singapore 533884; 70 Upper Serangoon View, Singapore 533883; 72 Upper Serangoon View, Singapore 533882; 74 Upper Serangoon View, Singapore 533881; 76 Upper Serangoon View, Singapore 533880; 78 Upper Serangoon View, Singapore 533879; 80 Upper Serangoon View, Singapore 533878; 82 Upper Serangoon View, Singapore 533877; 84 Upper Serangoon View, Singapore 533876
District
D19 Punggol, Seng Kang, Hougang
Region
OCR, Outside City
Development Size
Large (601 to 1,000 units)
Blocks
13
Floors
16
Units
1157
Carpark Spaces
1157 Carpark Lots
Site Area
27197
GFA Harmonized
No
Plot Ratio
3.0
Developer
Kingsford Development Pte Ltd
Architect
Builder
-

Project Facilities

Kingsford Waterbay site plan, Hougang, Singapore

Unit Mix

UNIT TYPE TOTAL SIZES UNIT MIX FLOORPLANS MAINTENANCE
1 Bedroom 236 431 - 484 20.40%
2 Bedroom 382 614 - 926 33.02%
3 Bedroom 458 850 - 1,259 39.59%
4 Bedroom 65 1,055 - 1,442 5.62%
5 Bedroom 16 1,302 - 1,593 1.38%
Overall 1,157 431 - 1,593

Neighbourhood

MRT Station

<2km
Kangkar LRT (SE4)
Ranggung LRT (SE5)
Hougang (NE14)
Buangkok (NE15)
Bakau LRT (SE3)
Rumbia LRT (SE2)
Renjong LRT (SW8)

Primary Schools

<1km
CHIJ Our Lady of the Nativity
Punggol Primary School

Primary Schools

<2km
Holy Innocents' Primary School
Montfort Junior School
North Spring Primary School
North Vista Primary School
Palm View Primary School
Seng Kang Primary School
Yio Chu Kang Primary School

Secondary Schools

<2km
Serangoon Secondary School
Holy Innocents' High School
North Vista Secondary School
Seng Kang Secondary School
Monfort Secondary School

International Schools

<2km
Global Indian International School

Shopping Malls

<2km
Kang Kar Mall
Hougang Mall
Rivervale Plaza
Sengkang Grand Mall
Hougang Green Shopping Mall
Rivervale Mall

Supermarkets

<2km
FairPrice
FairPrice @ Kang Kar Mall
Sheng Siong Supermarket
FairPrice @ Rivervale Plaza
FairPrice Finest
J Mart
Giant
Giant Hougang 683

Parks

<2km
Sungei Serangoon Park Connector
Punggol Park
Sungei Serangoon Park
Harmony Park
Hougang Avenue 5 Park
Sengkang Neighbourhood 1 Park
Hougang Crest Sports Park
Compassvale Lane Park
Butterfly Garden
Jalan Naung Playground

Other Amenities

<2km
Greenwich Food Centre
Buangkok Hawker Centre

Developer Profile

Lead Developer
Co-Developer

Kingsford Development Pte Ltd is the Singapore arm of Kingsford Group, active locally since 2011 alongside operations in China and Australia. Its Singapore track record spans large condominiums, including Normanton Park (TOP 2021), Kingsford Waterbay (TOP 2018) and Kingsford Hillview Peak (TOP 2017). Notable upcoming projects include The Hill @ One-North, the Chuan Park redevelopment and a Marina Gardens Lane waterfront site. The brand has been recognised with the Singapore Prestige Brand Award (Global Brands, 2019) and multiple PropertyGuru Asia Property Awards in 2021. Buyers can expect scale-driven delivery, integrated property management within the group, and experience with city-fringe and waterfront sites.

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In-Depth Review

Kingsford Waterbay is the income estate of this river cluster. Two thirds of it is compact stock built to let, the yield sits well clear of what the Kovan and Bartley addresses return, and the entry ticket starts lower than anything comparable nearby. You are being paid to walk further, and the sections below work through exactly what that payment is, how the ladder prices out, and who ends up buying it from you.

Kingsford Waterbay Prices: What the Walk Pays For

Here is the honest arithmetic. Doorstep-rail projects in the same district trade well above this estate and yield less, and the gap is the price of the missing station. As of July 2026, recent transactions ran roughly $1,090 to $1,706 psf, with the last sixty caveats at a median of about $1,458 psf and the twelve months to July at $1,457 across 65 trades. Two medians that close together across two different windows describe a market repricing sideways rather than running.

Kingsford Waterbay entry starts near $650,000 for a one-bedder and about $950,000 for a two-bedder, with three-bedders from roughly $1.31m, four-bedders from $1.85m and five-bedders from $2.23m. For a first-time private buyer that is one of the shortest paths out of an HDB flat anywhere in the north east, and our Hougang HDB upgraders guide walks that specific move through. Yields near 4.1 percent against the 3.2 to 3.8 percent the Kovan and Bartley estates return is a wide enough margin to survive the deductions our rental yields guide sets out.

One technical note when you compare. Kingsford Waterbay predates GFA harmonisation, so its strata areas still include aircon ledges the newer rulebook excludes, and a psf set against a post-harmonisation launch is not measuring identical square feet. Adjust for it before you decide which one looks cheap.

Working out whether the numbers hold up for your own budget? Send us the unit you are looking at and we will price it against the latest prints in the same stack, honest advice, no pressure. WhatsApp us.

Kingsford Waterbay Floor Plans: Efficient by Design

Run the ladder at the $1,458 median and it prices out cleanly. The 474 sqft one-bedder lands near $690,000, the 614 sqft two-bedder around $900,000 and the largest 926 sqft two-bedder near $1.35m. Three-bedders run roughly $1.24m at 850 sqft to $1.82m at 1,249 sqft, and the five-bedroom band spans about $1.98m to $2.32m. Treat those as arithmetic on the caveat record rather than quotes.

Anyone comparing a Kingsford Waterbay floor plan against the newer stock nearby will find the sizes competitive rather than generous, and the honest description is that this is efficient product built to hit a price point rather than the oversized layouts of the older Sengkang estates. That is not a criticism if you are buying for yield, because the rent a tenant pays tracks bedrooms and location far more closely than it tracks square feet.

Scale pays for the rest. At 1,157 homes the facilities can run broader than a boutique project could sustain, because the cost is split 1,157 ways rather than sixty. The estate fronts the Sungei Serangoon with the park connector running past it towards Punggol Park in one direction and the Punggol Promenade in the other, and because the opposite bank is protected park land, that outlook cannot be built out. Sungei Serangoon Park, Punggol Park and Hougang Crest Sports Park all sit within 2km.

Is Kingsford Waterbay Worth Buying? The Yield Case, Tested

Start with who else is letting on this bank. Eight private developments share the Kangkar subzone, about 5,574 homes between them, and Kingsford Waterbay alone is 1,157 of that total, the second-largest holding in the pocket. That is a lot of competing supply on paper, but no new private project is under construction inside the subzone, so the field does not grow. For a landlord, a fixed field with a growing tenant catchment is the right shape.

The catchment is the strongest number on this page. Hougang town carries about 59,942 HDB flats, and 44,200 of them are 4-room or larger, the flat types upgraders sell from before they buy private. Roughly 74 percent of recorded owners here are Singaporean with a further 22 percent permanent residents, so this is local demand rather than borrowed demand, and the Minimum Occupation Period pipeline across Hougang, Sengkang and Punggol keeps refilling it. Our District 19 upgrading checklist walks the move and our Hougang condo guide covers what the money buys across the wider town.

The planning-area pipeline is modest and it lands elsewhere. The Hougang Central government land sale site adds about 835 homes around 2030 in the town centre, not on this river. Behind it, the Paya Lebar Airbase relocation in the 2030s frees roughly 800 hectares and lifts the height restrictions across the belt, as the URA Master Plan’s regional plans set out. Our analysis of how the Cross Island Line will move District 19 prices works through which pockets stand to gain most.

Then the liquidity test, which this estate passes comfortably. The Kingsford Waterbay caveat book runs 386 trades since August 2021: 47 in 2021, 80 in 2022, 78 in 2023, 76 in 2024, 70 in 2025 and 35 by July 2026. That pace means neither a buyer nor a seller is ever working from stale data, and it is the practical protection on the way out. The March 2014 lease is the youngest in the cluster, so the clock is the least of your worries here.

Who Kingsford Waterbay Suits

This suits yield-focused investors, first-time private buyers stretching out of an HDB flat, and families who drive and want space, water frontage and a school inside the ballot radius for the lowest entry price in the area. Larger households should go in with their eyes open: four and five-bedroom stock is 24 units combined, so choice is limited and the right listing may take a wait. With 1,157 homes the facilities get busy on holiday weekends, which is the cost of the same scale that keeps the resale book deep.

The exit audience is the reason the numbers work. Renters see Kingsford Waterbay as a near-new riverside home at a rent the station-front stock cannot match, with a view that cannot be built out, so landlords here hold tenants who could not afford the same floor area closer to the line. Buyers are mostly the upgraders next door, and there are tens of thousands of them.

Fit runs in the other direction too. If rail at the door is genuinely non-negotiable, The Minton or the Kovan estates will serve you better at a higher price. If you want a newer building on the same river, Riverfront Residences completed in 2023 with 1,472 homes. For something smaller and calmer, Boathouse Residences sits 170m away with 493 units, Riversails 490m off with 920 and a four-school radius, Riversound Residence 740m out with 590, and Parc Vera further along with 452 and no compact stock at all. Different trades, not lesser ones.

Thinking about Kingsford Waterbay? With this many units and this wide a price band, the specific stack, facing and floor decide your return more than the estate average ever will. Before you shortlist, speak to us. We will map the stacks against the prints with you, honest advice, no pressure. WhatsApp us.

Our Insights

Singapore Property Analysis and Guides
We publish research on prices, upgrading and market trends using URA and government data. Written to help you compare, not to sell you.

Frequently Asked Questions

Common Questions About This Project

Kingsford Waterbay has 13 blocks of 16 storeys.

Kingsford Waterbay rises 16 storeys across 13 blocks.

Kingsford Waterbay has 1,157 residential units.

Kingsford Waterbay offers 1 Bedroom (431 to 484 sqft), 2 Bedroom (614 to 926 sqft), 3 Bedroom (850 to 1,259 sqft), 4 Bedroom (1,055 to 1,442 sqft), 5 Bedroom (1,302 to 1,593 sqft).

The floor plans we hold for Kingsford Waterbay are shown on this page. For the full set, a specific stack, or an unblocked-facing recommendation, WhatsApp us and we’ll send them over.

Kingsford Waterbay sits on a site of about 27,197 sqm (roughly 292,700 sqft).

Kingsford Waterbay is 99-year leasehold (lease from Mar 2014).

No, Kingsford Waterbay is a 99-year leasehold development (lease from Mar 2014).

Kingsford Waterbay is developed by Kingsford Property Development Pte Ltd.

Kingsford Waterbay is along Upper Serangoon View, fronting the Sungei Serangoon waterway – about 1.08km from Kangkar LRT (SE4).

Kingsford Waterbay is in District 19 (Serangoon Garden, Hougang, Punggol), in the Outside Central Region (OCR).

The nearest station is Kangkar LRT (SE4), about 1.08km away, feeding into Sengkang interchange. Hougang MRT (NE14) – a future Cross Island Line interchange – and Buangkok (NE15) are both within 2km.

Schools within 1km of Kingsford Waterbay: CHIJ Our Lady of the Nativity, Punggol Primary School.

Primary schools within 2km of Kingsford Waterbay: CHIJ Our Lady of the Nativity, Punggol Primary School, Holy Innocents’ Primary School, Montfort Junior School, North Spring Primary School, North Vista Primary School, Palm View Primary School and Seng Kang Primary School. Of these, CHIJ Our Lady of the Nativity and Punggol Primary School fall inside the 1km P1 registration radius. Secondary options nearby include Serangoon Secondary School, Holy Innocents’ High School, North Vista Secondary School and Seng Kang Secondary School.

Shopping malls within about 2km of Kingsford Waterbay include Kang Kar Mall, Hougang Mall, Rivervale Plaza, Sengkang Grand Mall, Hougang Green Shopping Mall and Rivervale Mall.

Yes – parks within about 2km of Kingsford Waterbay include Sungei Serangoon Park Connector, Punggol Park, Sungei Serangoon Park, Harmony Park and Hougang Avenue 5 Park.

Based on transactions in the last 12 months, PSF ranges from about $1,090 to $1,706.

Based on recent transactions, 1 Bedroom units start from about $650,000, 2 Bedrooms from about $950,000, 3 Bedrooms from about $1.31M, 4 Bedrooms from about $1.85M, 5 Bedrooms from about $2.23M.

Kingsford Waterbay has seen average rental yields of about 4.1% – among the highest in District 19 – helped by an entry PSF that starts near $1,090, the lowest band of any comparable project in the area. The trade-off is that no MRT sits within 1km. Speak to us for a detailed breakdown before committing.

Kingsford Waterbay is a good fit for school-focused families – CHIJ Our Lady of the Nativity, Punggol Primary School are within 1km.

Kingsford Waterbay is a 99-year leasehold condominium in District 19 developed by Kingsford Property Development, comprising 1,157 units across 13 blocks beside the Serangoon river. It obtained TOP in 2018.

Kingsford Waterbay obtained TOP in 2018.

Kingsford Waterbay is fully completed – TOP was obtained in 2018. Units are now available on the resale market.

Yes. Foreigners can buy Kingsford Waterbay because it is a private residential development. Foreigners pay 60% Additional Buyer’s Stamp Duty (ABSD) on top of the purchase price.

Kingsford Waterbay is a completed development, so there is no showflat. Viewings of available resale units can be arranged with our sales team.

You can book a viewing with our appointed sales team:
Kelvin Sin 9722 2222
Chew Peixuan 9101 5301

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