Affinity at Serangoon building facade, Serangoon, Singapore

Affinity at Serangoon

10 Serangoon North Avenue 1, Singapore 555895

About Affinity at Serangoon

Affinity at Serangoon is a 99-year leasehold mega development at Serangoon North Avenue 1, launched in 2018 by an Oxley-led consortium and completed in 2023. Ten blocks hold 1,052 homes on a 27,584 sqm site: seven 14-storey apartment towers, two three-storey strata-landed rows with basements, one two-storey row and five...

Project Details

Project Name
Affinity at Serangoon
Project Type
Condominium
Tenure
99 Years
Expected TOP
2024
Launch Date
Address
10 Serangoon North Avenue 1, Singapore 555895
District
D19 Punggol, Seng Kang, Hougang
Region
OCR, Outside City
Development Size
Mega (>1,000 units)
Blocks
10
Floors
14
Units
1052
Carpark Spaces
1,101 Carparks
Site Area
27583.9
GFA Harmonized
No
Plot Ratio
2.8
Developer
Oxley Holdings LtdKSH Holdings LtdSLB Development
Architect
DP Architects Pte Ltd (Architect)
Builder
Lian Beng Construction (1988) Pte Ltd

Project Facilities

Entrance Boulevard
Grand Drop-Off
Jumping Jet Fountain
Retail Shops
Grand Canopy
Clubhouse
Changing Room
Function Room 1
Party Deck
Party Lawn
Bubble Pool
50m Lap Pool
Wading Pool
Spill-Out Lawn
Floating Path
Island Pavilion
Alfresco Kitchen
Alfresco Dining
Beachfront Deck
Beachfront Lawn
Aqua Gym
Sunken Spa
Palm Cove
Shorefront Hammock
Forest Candle
Function Room 2
Shorefront Pavilion
Island BBQ
Outdoor Shower
Island Pool Deck
Foot Spa
Villas Shore
Family Lawn
Family Pool
Family Water Bed
Kids Fountain Pool
Island Lawn
Chess Garden
Sky BBQ
Floating Gym
Tennis Court
Uphill Trekking
Sanctuary Garden
Zen Garden
Sanctuary Pool
Villas Garden
Villas Lawn
Sanctuary Lawn
Elevated Trail
Reflexology Path
Fitness Corner
Outdoor Gym
Kids Playground
Villas Cabana
Jogging Trail
Bicycle Lots
Forest Pavilion
Forest Garden
Forest Bed
Forest Pod
Botanic Garden
Forest Cabana
Putting Green 1
Community Garden
Spice Garden
Herb Garden
Spa Pavilion
Foot Massage
Avenue Shore
Spa Hub
Family Spa
Spa Bed
Plankton Cove
Jacuzzi
Spa Mist
Firefly Path
Fern Garden
Firefly Stream
Firefly Deck
Putting Green 2
Mist Garden
River Path
Reed Garden
Floating Boardwalk
Water Plant Garden
Wetland Trail
Open-to-Sky Garden
Security
Side Gate
Clubhouse Lift Lobby
Handicap Lots
Bin Centre
Transformer Room
Main Distribution Frame Room

Unit Mix

UNIT TYPE TOTAL SIZES UNIT MIX FLOORPLANS
1 Bedroom 186 474 - 560 17.68% 1BR
1+1 Bedroom 202 538 - 689 19.20% 1+1BR
2 Bedroom 7 635 0.67% 2BR
2 Bedroom + 1 91 624 8.65% 2BR+1
2 Bedroom Premium 28 753 - 775 2.66% 2BR-P
2 Bedroom + 1 Premium 112 732 - 775 10.65% 2BR+1P
3 Bedroom 170 850 - 1,012 16.16% 3BR
3 Bedroom Deluxe 109 1,152 - 1,259 10.36% 3BR-D
3 Bedroom Premium 55 1,076 - 1,249 5.23% 3BR-P
4 Bedroom + 1 42 1,410 - 1,711 3.99% 4BR+1
4 Bedroom Penthouse 5 1,582 - 1,722 0.48% 4BR-PH
4 Bedroom + 1 Penthouse 5 1,550 0.48% 4BR+1PH
Strata Landed - 4 Bedroom 13 2,067 - 2,088 1.24% SL-4BR
Strata Landed - 5 Bedroom 27 2,303 - 2,357 2.57% SL-5BR
Overall 1052 474 - 2,357 100.00% 14

Neighbourhood

MRT Station

<1km
Serangoon North (CR9)

MRT Station

<2km
Tavistock (CR10)
Kovan (NE13)
Serangoon (CC13/NE12)
Lorong Chuan (CC14)

Primary Schools

<1km
Zhonghua Primary School
Rosyth School

Primary Schools

<2km
CHIJ Our Lady Of Good Counsel
Xinmin Primary School
Hougang Primary School
Yangzheng Primary School
Yio Chu Kang Primary School

Secondary Schools

<1km
-

Secondary Schools

<2km
Serangoon Garden Secondary School
Peicai Secondary School
Bowen Secondary School
Xinmin Secondary School
Hougang Secondary School
Zhonghua Secondary School

International Schools

<2km
International French School (IFS)
Dimensions International College
Hillside World Academy
DPS International School

Shopping Malls

<2km
myVillage At Serangoon Garden, Hougang 1, Upper Serangoon Shopping Centre, Heartland Mall, NEX

Supermarkets

<2km
Fairprice (Serangoon North Ave 1), Cut Butchery (myVillage), Fairprice Finest (myVillage), Sferm (Serangoon Garden), Prime Supermarket (Serangoon North Ave 3), Ang Mo (Hougang Ave 8)

Parks

<2km
Serangoon Community Park, Kampong Park @ Serangoon, Serangoon Sunshine Park, Maplewood Park, Punggol Park, Bishan-Ang Mo Kio Park

Other Amenities

<2km
Chomp Chomp Food Centre, Serangoon Garden Market, Kovan Market & Food Centre, Blk 453A Ang Mo Kio Ave 10, Blk 409 Ang Mo Kio Ave 10

Developer Profile

Lead Developer
Co-Developer

KSH Holdings is an SGX‑listed Singapore developer with roots since 1979 and an A1‑graded construction arm, reflecting depth in delivery and build standards. Active across residential, commercial, hospitality, and mixed‑use projects, it also holds income‑producing assets that support disciplined cash flow and project execution. Notable developments include The Arcady at Boon Keng, One Sophia (The Collective at One Sophia), Sora, and Bagnall Haus. For buyers, KSH’s strengths lie in consistent timelines, practical design decisions informed by in‑house construction expertise, and a balanced development‑investment approach that prioritizes long‑term upkeep and value. Its local track record offers clear visibility on quality, compliance, and post‑completion support.

Lead Developer
Co-Developer

Oxley Holdings Ltd is a Singapore-founded developer (2010) with integrated capabilities in property development, investment, hotel ownership, and project management. In Singapore, it has been an active deliverer of residential and mixed-use projects, contributing to over 50 launches across Southeast Asia, with more than 47 completed. Notable projects include Royal Wharf and Riverscape in London, Dublin Landings and Connolly Quarter in Ireland, and Oxley Towers, a mixed-use complex in Kuala Lumpur slated for completion by 2027. Key strengths include breadth across asset classes, execution of large-scale urban regeneration, and cross-border delivery, offering buyers a developer experienced in planning, phasing, and managing complex mixed-use assets.

Lead Developer
Co-Developer

SLB Development Ltd is a diversified Singapore property developer with experience across residential, mixed-use, industrial and commercial projects, managing developments from small to large scale. Originally spun off from Lian Beng Group Ltd — one of Singapore’s established main contractors — SLB listed on the SGX Catalist board in 2018 and has built a broad network of partnerships locally and overseas. The company emphasises quality, sustainable design and practical living spaces that deliver value to customers and stakeholders. Headquartered at Harrison Road in Singapore, SLB continues to evolve its portfolio with strategic growth and development initiatives.

Contact Us

Find The Right Home
Request

In-Depth Review

Affinity at Serangoon is really two products behind one gate: an apartment estate of 1,012 homes and a private terrace enclave of 40. That split explains almost everything about how the address trades, from the width of its price band to the depth of its listing pool, and it is the lens for the sections below.

Affinity at Serangoon Prices: Reading a Two-Product Price Band

As of July 2026, the last sixty caveats cleared between $1,368 and $2,034 psf with the median around $1,840 psf, and the trailing twelve months sit at a $1,845 psf median across 95 caveats. The band looks wide, but it is not volatility. Apartments trade at the top of it and the strata-landed homes at the bottom, because larger floor plates always carry a lower psf.

The land cost frames the floor beneath all of it. Former Serangoon Ville sold collectively for $499 million in July 2017, and with roughly $195 million of differential premium for the lease top-up and the 2.8 plot ratio, the total works out near $835 psf ppr. That is a 2017 land base carrying 2026 pricing, which is a comfortable position for existing owners.

Context sits next door and gets closer than most comparisons ever do. The Garden Residences is 340m away with 613 units from 2021, sharing the same subzone and the same CR9 story on a third of the scale, so the two estates compete directly for the same buyer while offering different things. Terrasse adds 414 units from 2014 and Hundred Palms Residences 531 EC units from 2019, both within a kilometre. Further out, Forest Woods brings 519 units from 2020, Botanique at Bartley 797 from 2019 and Bartley Residences 702 from 2015. Chuan Park brackets the top with 916 units and TOP expected 2027, while the freehold Gazania sits on the other side of the tenure question, which our guide to 99-year versus freehold works through properly.

One technical note. Affinity at Serangoon predates GFA harmonisation, so its strata areas still include aircon ledges the newer rulebook excludes, and an honest comparison against a harmonised launch adjusts for that.

Choosing between the apartments and the terraces? They price on different logic and hold on different logic, so the answer changes with your holding period. Speak to us before you offer, honest advice, no pressure. WhatsApp us.

Affinity at Serangoon Floor Plans: Fourteen Layout Families, Two Products

The compact half runs 186 one-bedders from 474 to 560 sqft and 202 one-plus-one formats from 538 to 689 sqft. The two-bedroom band adds 7 standard units at 635 sqft, 91 two-plus-one at 624 sqft, 28 two-bedroom premium from 753 to 775 sqft and 112 two-plus-one premium from 732 to 775 sqft. The family tier is where the estate’s character sits: 170 three-bedders from 850 to 1,012 sqft, 109 deluxe formats from 1,152 to 1,259 sqft, 55 premium from 1,076 to 1,249 sqft, then 42 four-bedroom-plus-one homes from 1,410 to 1,711 sqft and ten penthouses. The larger formats are unusually generous for a 2018 launch, because unit count was traded for floor plate.

Above them at Affinity at Serangoon sit the 40 terraces at 2,067 to 2,357 sqft, thirteen four-bedroom and 27 five-bedroom, all with basements. The private market rarely offers landed-scale living with condominium facilities attached, and without it a buyer is choosing between a real landed home with no facilities and an apartment with everything. Our District 19 layouts guide covers where large families should be looking across the district.

Run the arithmetic at $1,840 psf and the apartment ladder prices out cleanly: the 474 sqft one-bedder near $870,000, the one-plus-one band between $990,000 and $1.27m, the two-bedroom formats from $1.15m to $1.43m, the 850 to 1,012 sqft three-bedders between $1.56m and $1.86m, the deluxe and premium three-bedroom formats from $1.98m to $2.32m, and the four-bedroom-plus-one homes between $2.59m and $3.15m. At the terrace rate of about $1,379 psf, the houses work out between $2.85m and $3.25m. Treat those as arithmetic on the caveat record rather than quotes. The live prints back them: a 1,076 sqft three-bedroom at $2,060,000 in July 2026, a 538 sqft one-bedder at $904,000 the same month, a 2,336 sqft terrace at $3,222,000 also in July, a 1,442 sqft four-bedroom at $2,660,000 in June, a 732 sqft two-bedder at $1,460,000 in April and a 1,249 sqft penthouse at $2,410,888 in February.

The facilities at Affinity at Serangoon carry the scale. A 50m lap pool with wading, family and sanctuary pools beside it, an aqua gym, a clubhouse, a tennis court, dining and BBQ pavilions, Bosch and Grohe fittings inside the homes, five convenience shops on site and a lift down to the bus stop. Maintenance runs around $288 to $324 a month for the strata-landed homes, with apartment fees scaling by size and share value, which is mild for a deck this size because the cost divides across more than a thousand households.

Is Affinity at Serangoon Worth Buying? The Supply Picture

The Serangoon Garden subzone is small, settled and closed to new building. Twelve private developments hold about 1,982 units between them, none under construction, and Affinity at Serangoon alone accounts for more than half of them. Nine of the other eleven are cluster schemes or blocks under 60 units. This estate is not one project among many in its pocket; it is the pocket’s private housing market, which cuts both ways.

Across the wider Serangoon planning area, 98 developments hold about 12,519 homes and only 19 projects with 6,050 units are 2016 or newer. Every unit in the post-2026 pipeline lands in Lorong Chuan, 2km away: Chuan Park with 916 for 2027 and the two Chuan Grove parcels with 1,065 for 2030, plus Belgravia Ace at 104 in Seletar Hills. Those arrive at doorstep-MRT pricing, which sets a benchmark above this one rather than beside it. The URA Master Plan keeps building around the estate, with the Cross Island Line the nearest item on the list.

Demand comes from the flats and from the schools. Serangoon town carries about 21,961 HDB flats, of which 16,686 are 4-room or larger, roughly eight upgrader-sized flats for every private home in this subzone. Those households move up without leaving the Rosyth radius or the Gardens food belt, and the ladder here lets them do it twice without changing address.

Liquidity is the last check, and it is the strongest number at Affinity at Serangoon. 525 caveats since August 2021, running 65, 61, 127, 121, 114 and then 37 through July 2026, is steady trading at over a hundred deals a year. That caps how far an optimistic asking price can run, and it also means a seller is never waiting for the only buyer in the district. Our District 19 new launch versus resale analysis sets out what the gap between the two has actually been paying.

Who Affinity at Serangoon Suits

Affinity at Serangoon suits Rosyth-chasing families, terrace hunters who want landed scale without giving up facilities, and investors willing to hold through to the Cross Island Line’s opening. Buying completed stock before a committed station opens tends to reprice in stages, at announcement, at construction and again when the line runs.

The exit audience is the deepest thing about the address. Renters see a completed estate with a 50m pool, a tennis court and a clubhouse in a school-belt pocket, which is differentiated stock against District 19’s older rental supply, and the international campuses inside 2km renew the tenant pool each year. Our rental yields guide sets out what this corridor has actually been sustaining, and the family formats are where the steadier tenancies sit.

Fit runs the other way too. Buyers who need a working station today should pay for one elsewhere in the district rather than wait. Buyers who want a quieter, lower-density estate in the same school radius should look at the smaller completed stock next door, since a thousand neighbours share the pools and courts here on a weekend. And the 40 terraces are the scarce product, so expect them to price and hold on their own logic rather than the apartments’.

Thinking about Affinity at Serangoon? The pre-CRL discount against Chuan Park’s doorstep-MRT pricing is the cluster’s live trade, and the two-product split means the right answer depends on which half you are buying. Before you commit, speak to us. We’ll run the numbers with you, honest advice, no pressure. WhatsApp us.

Our Insights

Singapore Property Analysis and Guides
We publish research on prices, upgrading and market trends using URA and government data. Written to help you compare, not to sell you.

Frequently Asked Questions

Common Questions About Affinity at Serangoon

Affinity at Serangoon has 10 blocks of 14 storeys.

Affinity at Serangoon has 1,052 residential units.

Affinity at Serangoon is 99-year leasehold (lease from 18/05/2018).

No, Affinity at Serangoon is a 99-year leasehold development (lease from 18/05/2018).

Affinity at Serangoon is developed by Oxley Serangoon Pte Ltd.

Affinity at Serangoon’s Architects are: DP Architects Pte Ltd
Affinity at Serangoon’s Builder is Lian Beng Construction Ltd

Clubhouse, Pavilion, Gym, Aqua Gym, 50m Lap Pool, Wading Pool, Family Pool, Sanctuary Pool, BBQ, Dining Pavilion, Pool Deck, Tennis Court, Fitness Corner, Bicycle Parking, 5 Convenience Retail Shops, 2 Lifts Per Tower (14 lifts), 1 Lift to Bus Stop, 1 Lift at Clubhouse, 7 Blocks of 14-Storey Apartments, 2 Blocks of 3-Storey Strata-Landed Houses with Basement, 1 Block of 2-Storey Strata-Landed Houses with Basement, Branded Appliances and Fittings (Bosch, Grohe)

Affinity at Serangoon is located at 10–64 Serangoon North Avenue 1, Singapore 555895, in District 19.

Affinity at Serangoon is located in District 19 (D19), covering Serangoon Garden, Hougang and Punggol, within Singapore’s Outside Central Region (OCR).

The nearest upcoming station is Serangoon North (CR9) on the Cross Island Line, within 1 km. Tavistock (CR10), Kovan (NE13), Serangoon (CC13/NE12) and Lorong Chuan (CC14) are within 2 km. Serangoon North MRT is slated for completion in 2030.

Primary Schools within 1km of Affinity at Serangoon:
Zhonghua Primary School
Rosyth School

Maintenance fees vary by unit type and share value. For strata-landed units, fees are estimated at around S$288 to S$324 per month. For apartment units, fees typically scale with unit size and bedroom count. Please contact the appointed sales team for the latest schedule.

The site was formerly Serangoon Ville, sold collectively to an Oxley-led consortium for S$499 million in July 2017. Together with an approximate differential premium of S$195 million for a fresh 99-year lease top-up and development to the maximum GPR of 2.8, the total land cost works out to approximately S$835 per sq ft per plot ratio (PSF PPR).

Current PSF range at Affinity at Serangoon is approximately S$1,455 to S$2,233, with apartment units averaging around S$1,823 psf. Strata-landed homes typically transact at a lower psf due to their larger floor plates.

Starting prices in the resale market begin at approximately S$770,000 for a 1-Bedroom unit. The lowest recent transaction recorded was S$790,000 in May 2025 for a 474 sqft unit. Larger family-sized units and strata-landed homes range up to approximately S$3.5 million. Prices fluctuate with market conditions, kindly contact the sales team for the latest available units.

Affinity at Serangoon has shown strong post-TOP performance, with over 1,385 sale transactions and 633 rental transactions since completion. Sales reached a historical high of S$3,260,000 in August 2025, with the last 12 months averaging around S$1,823 psf. The upcoming Cross Island Line and proximity to NEX and myVillage support medium-term capital appreciation potential. As with any investment, prospective buyers should conduct their own due diligence.

Yes. The developer opted for fewer, larger units, resulting in a lower-density development with family-oriented layouts including 3-Bedroom Deluxe, 4-Bedroom+1, and strata-landed homes. The development is within 1–2 km of reputable schools including Rosyth School, Zhonghua Primary, Xinmin Primary, CHIJ Our Lady of Good Counsel, and several international schools.

Affinity at Serangoon is a 99-year leasehold mega condominium development in District 19, comprising 1,052 units across apartments and strata-landed homes. It is a redevelopment of the former Serangoon Ville HUDC estate by an Oxley Holdings-led consortium.

Affinity at Serangoon obtained TOP in 2024.

Affinity at Serangoon was launched in 2018 and has since obtained its TOP in 2024. It is now in the resale market, please refer to current resale listings for available units.

Yes. Foreigners can buy Affinity at Serangoon because it is a private residential development. Foreigners pay 60% Additional Buyer’s Stamp Duty (ABSD) on top of the purchase price.

As the project obtained TOP in 2024, the original showflat has been decommissioned. Viewings are now conducted at actual units on-site. Please contact the appointed sales team, Kelvin Sin (97222222) or Chew Peixuan (91015301), to schedule a viewing.

You can book a viewing with our appointed sales team:
Kelvin Sin 9722 2222
Chew Peixuan 9101 5301

Ready to Take the Next Step?
Let's Build
Your Property Roadmap
Schedule a no-obligation consultation with our advisors. We’ll provide the clarity and data you need to make your next move with absolute confidence.
LiveFree © 2025. All Rights Reserved.

Hi
We offer private property consultations for readers. Interested?

Yes, show me